Home Marketing

SHIPMAN + KOLKMAN  Property Marketing Plans

We develop custom marketing plans for each home we sell.  By gathering all the details, learning about your homes history, best features, and the neighborhood, we can tell your homes story in all or marketing material.  Our marketing plans typically include the following:

Photography - Sotheby’s Approved Real Estate Photographers

  • Photos typically make the first impression on buyers, and having professional real estate photographers behind the camera makes a huge difference.  These images will be used in all our print and web marketing to create a great first impression.

Video - YouTube.com and Virtual Tour

  • The impact video has on viewing buyers is unparalleled. By using YouTube your listing ranks higher in Google search results.   We also attach our virtual tours to a variety of websites to enhance the buyers experience, realtor.com, sothebysrealty.com, trulia.com, and many more.

Copy Writing - Telling the story of your home

  • Every home has a story to tell.  It is the story of what you love about your home, the lifestyle it offers, the community and family that will live there.

Blogging - On ActiveRain.com, Trulia.com as well as on our websites

  • We have found blogging to be a very effective way of reaching buyers.  By posting about neighborhoods, developments, and properties we attract the attention of buyers as they research the home and area they are looking for.  By connecting with buyers this way, we are able to expose your home to people we may not have reached through the traditional sales process.

Virtual Flier - A .pdf flier, easily emailed, and posted on dozens of classified advertising websites

Relocation Buyers - With a full time, on site, relocation department and a Primary Vendor for the largest relocation programs we have the the most direct access to buyers relocating into the area.

Sotheby’s Network - Brochure distribution, and eGallery publishing in Sotheby’s Realty office around the world.

Open Houses - We hold public and broker open homes on all our listings.